The newest America Restaurant print ads in Brazil are interesting to say the least. The series of ads feature captions like 'Orgy', 'Kidnapped' and 'Porn,' and the slogan "Don't stop what you're doing." The ads are pretty hilarious, especially if they're for an American restaurant. Perhaps this gives a little insight into Brazil's view of the States?
The America Restaurant print ads are pretty graphic, which brings a question to mind: How are they in any way related to food?
Graphic Restaurant Campaigns
The America Restaurant Print Ads are Unrelated to Food
Trend Themes
1. Provocative Restaurant Campaigns - Creating controversial ad campaigns that break traditional advertising norms and get people talking could disrupt the traditional restaurant industry marketing strategies.
2. Cross-cultural Marketing - Using cross-cultural marketing techniques in foreign countries could disrupt traditional advertising which is often tailored to fit local markets.
3. Humorous Advertisement - Using humor in advertising could be disruptive to traditional, overly serious marketing campaigns.
Industry Implications
1. Restaurant - The restaurant industry may benefit from exploring edgy promotional campaigns that appeal to a younger and more rebellious crowd.
2. Advertising - The advertising industry will benefit from embracing novel marketing campaigns that challenge traditional advertising approaches.
3. Marketing - The marketing industry may benefit from adopting creative and attention-grabbing promotional techniques that provoke reactions from potential customers.