Ambush and Unravel have partnered once again, this time offering consumers a grunge-inspired line that's packed with unisex spring staples.
Ambush recently wowed consumers after its Spring/Summer 2018 collection made its debut at Tokyo fashion week. This collaborative editorial features the same bold hues now expected from the emerging fashion label, but has been updated with the Unravel project's unique twist. Standouts from this line include a re-cut tan and orange hoodie that's comprised of two different materials, achieving a unique layered look that can elevate any wardrobe.
The 'Viels' editorial perfectly blends the values of both brands, presenting consumers with a dreamy and edgy clothing collection that's accompanied by some striking visuals.
Unisex Grunge-Themed Editorials
Ambush and Unravel Have Teamed Up for the 'Viels' Editorial
Trend Themes
1. Grunge-inspired Fashion - Opportunity for fashion brands to experiment with combining edginess and dreamy themes in their collections.
2. Unisex Clothing - Brands can consider expanding into unisex clothing market, providing more options for consumers who prefer gender-neutral fashion.
3. Collaborative Collections - Potential for emerging and established fashion brands to work together to offer consumers unique and innovative collections.
Industry Implications
1. Fashion - Fashion brands can use the grunge theme and unisex clothing approach to reach more consumers looking for innovative clothing items.
2. Retail - Retailers that stock unisex clothing lines may become increasingly popular as more consumers prioritize gender-neutral options when shopping.
3. Marketing and Advertising - Marketing and advertising agencies can take inspiration from grunge and edgy themes to create unique and eye-catching campaigns for fashion brands.