Amazon and Twitch are collaborating in order to bring live streaming features to the Amazon Music app. The new streaming features for the Amazon Music app will allow artists to hold events on the streaming platform. Live streams can include performances, charity streams, question and answer sessions, and more. Users of the Amazon Music app will have the ability to receive notifications when an artist they follow begins a Livestream.
The partnership between Amazon and Twitch will help artists promote themselves at a time when concerts can not be held due to social distancing measures. Tracy Chan, the Twitch vice president, spoke about the agreement, "Twitch has become the place to co-create shared live experiences, and it’s now accessible in-app for Amazon Music’s 55 million customers."
Digital Artist Livestreams
The Amazon Music App Now Has Streaming Features Through Twitch
Trend Themes
1. Livestreaming Music Events - The collaboration between Amazon and Twitch has opened up opportunities for artists to livestream performances and other events through the Amazon Music app, which has disruptive innovation potential in the music industry.
2. Virtual Concerts - The integration of live streaming features into the Amazon Music app creates potential for virtual concerts, which could disrupt the traditional model of physical concerts in the music industry.
3. Online Q&A Sessions - The live streaming features offered by Amazon Music and Twitch can provide a platform for artists to interact with their followers through online Q&A sessions, which has disruptive innovation potential in the music industry.
Industry Implications
1. Music - Trends toward livestreaming and virtual concerts may disrupt the traditional concert industry and create opportunities for artists to reach a wider audience through digital platforms.
2. Streaming Services - Collaborations like that between Amazon and Twitch provide opportunities for streaming services to offer more diverse and interactive content to their users, and could disrupt the traditional content delivery model in the industry.
3. Social Media - The live streaming features provided by Twitch are opening up opportunities for social media platforms to explore new ways of delivering interactive content, which has disruptive innovation potential for the industry.