The Amazon Fresh service is now free to Amazon Prime members. This means that in 2,000 United States cities, those who have an Amazon Prime account can access the service for no charge. Amazon Fresh is a food delivery service, which can take a little as one hour to deliver produce.
Previously, the company offered the service for $14.99, and before that, it cost $99 annually. Amazon has made a number of changes to the price of the service. However, making it free with prime will drastically increase the number of people using Amazon Fresh. If the service becomes popular enough, then Amazon will have gained a larger customer base for its produce delivery service.
Grocery Subscription Promotions
Amazon Fresh Will Now Be Free with an Amazon Prime Subscription
Trend Themes
1. Free Subscription Services - Making grocery delivery service free with a subscription increases customer adoption and loyalty.
2. On-demand Delivery - Offering one-hour delivery for grocery orders disrupts traditional grocery shopping and provides convenience to customers.
3. Competitive Pricing Strategies - Adjusting subscription pricing to attract more customers can lead to increased market share for grocery delivery services.
Industry Implications
1. E-commerce - Implementing free grocery delivery services can attract more customers to e-commerce platforms.
2. Food Delivery - One-hour delivery services for groceries disrupt the traditional food delivery industry.
3. Retail - Offering competitive pricing strategies for subscription-based grocery delivery can generate more business for retail companies.