Audi will launch its Always Audi program, which will offer free rentals from Silvercar. The Always Audi program will be available to any customer who purchases a new Audi vehicle, where customers will get seven free rental days. Customers will have to purchase or lease one of the 2019 Audi models in order to be eligible for the program.
The COO of Audi of America, Cain O'Brien believes the program will allow customers to drive the Audi of their choice. However, it will also allow them to try different cars form the company. Customers in the program could rent other vehicles while traveling in order to try out different Audi models.
Silvercar rental some from the app that the company purchased in 2017.
Loyalty-Based Car Rental Programs
Audi Will Launch Its Free Rental Service Titled 'Always Audi'
Trend Themes
1. Loyalty-based Car Rental Programs - Disruptive innovation opportunity: Expanding loyalty-based programs to other industries, such as hotels or airlines, to provide customers with free rentals and encourage repeat business.
2. New Audi Vehicle Purchases - Disruptive innovation opportunity: Offering additional perks, such as free rentals, to incentivize customers to purchase new vehicles and increase sales.
3. Try Before You Buy - Disruptive innovation opportunity: Implementing programs that allow customers to rent different models before making a purchase, enabling them to make more informed decisions.
Industry Implications
1. Car Rentals - Disruptive innovation opportunity: Utilizing loyalty-based programs to differentiate from competitors and attract new customers.
2. Automotive - Disruptive innovation opportunity: Incorporating free rental programs as part of the purchasing experience to enhance customer satisfaction and brand loyalty.
3. Mobile Apps - Disruptive innovation opportunity: Developing user-friendly rental apps that simplify the booking process and enhance the overall customer experience.