When It's a Truck, Bigger is Better
Humongous Alton 650
Dear Readers, This is what you call one big honkin' truck in farm country. Anywhere else, it would be called a menace to society. Cash in your farm subsidy check for $200,000 and pick yourself out the Alton F650 with a Caterpillar V8. Inside is the regular stuff you find on any tractor: surround sound, 42 inch Plasma, 4 computer workstations. The cool part? It has a train horn. Sincerely, Al Gore's Worst Nightmare
Trend Themes
1. Over-sized Vehicles - Manufacturers could develop and market over-sized vehicles in the non-agricultural sector, such as construction or transportation.
2. Luxury Farming - There is an opportunity to introduce premium or luxury farm equipment to capitalize on high-income farmers' demand for high-end products.
3. High-tech Farming Equipment - Brands could add technology-driven features and gadgets to their farming equipment to increase productivity and efficiency on the farm.
Industry Implications
1. Agriculture - Farm equipment manufacturers can optimize existing technology to create larger and more extravagant vehicles for farmers.
2. Construction - Construction companies can leverage the trend of over-sized vehicles to improve their transportation and logistics needs on job sites.
3. Transportation and Logistics - Opportunities exist for renditions of high-tech and over-sized vehicles that can transport and carry large and heavy goods across long distances.