After McDonald's introduced its all-day breakfasts to select locations in the United States, it was said to have seen an increase in sales by 5.4%.
Given the success of the popular venture, the fast food company will be adding more options to its menu for those who have access to its all-day breakfasts. Set to launch in the September of 2016, products like the McGriddle, Biscuit and McMuffin will be available at any time of the day at participating locations of the chain. In doing so, McDonald's hopes to see even more consumers lining up for its all-day breakfasts by bringing in new products for them to get excited about.
In addition, the company has been making changes like swapping margarine to real butter and making sure to use cage-free eggs for its products.
Expanded All-day Breakfasts
McDonald's is Adding More Options to Its Nation-Wide Extended Menu
Trend Themes
1. All-day Breakfast Expansion - As McDonald's expands its all-day breakfast menu, other restaurants, cafes and eateries have an opportunity to offer their own versions of breakfast items that can be eaten throughout the day.
2. Custom Breakfast Items - McDonald's can innovate by allowing customers to customize their breakfast items according to their dietary preferences and needs, which can be a new trend for other fast food chains.
3. Healthy Breakfast Options - Restaurants and cafes have an opportunity to offer healthier versions of breakfast options, like whole grain bagels and oatmeal, to appeal to health-conscious consumers who want to start their day with a nutritious meal.
Industry Implications
1. Fast Food - Fast food chains have an opportunity to expand their breakfast menus and attract more customers who are looking for breakfast options throughout the day.
2. Cafes - Cafes and coffee shops can add all-day breakfast options to their menus to attract new customers and keep up with fast food chains that are also offering extended breakfast menus.
3. Healthy Food - Restaurants and markets that offer healthy food options can seize the opportunity to offer all-day breakfasts that meet the needs and wants of health-conscious consumers.