The Akomplice SS 2012 lookbook roams the streets of L.A, visiting all of the company's hip distributors. Featured are the hot retail employees at Conveyor at Fred Segal, Black Market LA, X-Large, the Brooklyn Projects and Backside. The photos not only exhibit the street-savvy gear from Akomplice, but also the amazing shop space of each of the stockists. While each shop holds its own vibe and brand of chill, each boasts heavy levels of authentic street soul. From spray paint motifs to suave leather interiors, the stores are as appealing as the clothing.
The Akomplice SS 2012 features clean cut and sew styles of tees, hoodies, backpacks and a variety of varsity jackets and windbreakers. The line has apparel for both dudes and chikas. To see more looks from the line, visit the Akomplice site.
Swag Life Shoots
The Akomplice SS 2012 Lookbook Features its Employees as Models
Trend Themes
1. Employee Modeling - Opportunity for clothing companies to use their own employees as models in lookbooks and campaigns.
2. Authentic Shop Space - Opportunity for clothing companies to showcase the unique and authentic shop spaces of their stockists in their advertising.
3. Clean Cut and Sew Styles - Opportunity for clothing companies to focus on clean cut and sew styles, including varsity jackets and windbreakers.
Industry Implications
1. Clothing Manufacturing - Companies can capitalize on employee modeling trend and produce clean cut and sew styles for new collections.
2. Retail - Shop space can be used as an advertising tool, encouraging customers to visit the unique and authentic spaces of each stockist.
3. Photography - There is an opportunity for photographers to specialize in lookbook and campaign photography that incorporates authentic shop spaces and employee models.