To meet the needs of today's travel-obsessed young couples, the wedding registry site Zola has begun offering Airbnb gift cards. This means that those who value experiences over homegoods can now ask their wedding guests for what they really want.
As of earlier this year, Zola began allowing couples to add Airbnb gift cards to their wedding registry. These gift cards come in $100, $300, and $500 increments, and can be used to rent out any Airbnb listing. Once gifted, the couple can immediately use the voucher for lodging in one of the 191 countries that Airbnb services, making it ideal for honeymoon trips. As Jennifer Spector of Zola explains, "Today's couples crave adventure just as much as they do gifts."
Travel Voucher Wedding Gifts
Couples Can Now Airbnb Gift Cards to Their Wedding Registry
Trend Themes
1. Experiential Wedding Registries - The rise of travel-obsessed young couples seeking experiences over homegoods is driving the trend of offering travel vouchers as wedding gifts.
2. Integration of Airbnb Gift Cards - Wedding registry sites like Zola are integrating Airbnb gift cards into their offerings to meet the demand for unique and personalized travel experiences.
3. Destination Honeymoon Experiences - Couples are increasingly using wedding gift vouchers, such as Airbnb gift cards, to fund their destination honeymoons in various countries serviced by Airbnb.
Industry Implications
1. Wedding Planning Services - Wedding planning services can capitalize on the trend of experiential wedding registries by offering customizable options that include travel vouchers for unique honeymoon experiences.
2. Travel and Hospitality - The travel and hospitality industry can seize the opportunity to partner with wedding registry platforms, like Zola, to provide special offers on accommodations and experiences for couples using travel gift cards.
3. Gift Card Retailers - Gift card retailers can tap into the growing demand for travel-related experiences by expanding their offerings to include popular travel brands, like Airbnb, for wedding gift registries.