When it comes to high quality edibles, there are benefits to a brand identity rooted in tradition. However, Agostoni Chocolate packaging aimed to set itself apart from the sumptuous aesthetics of competing products with an image that's comparatively easy to spot.
Part of Ramp Creative's project was to work with a different type of wrapper for the scrumptious chocolate chips that could be cut, printed and assembled with the company's new factory equipment. A shiny silver material was chosen to compose the pouches, which consequently afforded a gleaming appearance that was difficult to miss.
Without leaving the resealable bags blank, one side of each was decorated with a cluster of whole and powdered cocoa convections. The detailed photographic representation on Agostoni Chocolate packaging makes the delectable product irresistibly appealing before it's even been tasted.
Bubbly Treat Branding
Agostoni Chocolate Packaging Appeals to a Contemporary Taste
Trend Themes
1. Distinctive Packaging - Opportunity for brands to differentiate themselves by creating unique and eye-catching packaging designs for their products.
2. High-quality Edibles - Growing market demand for premium and artisanal food products that are made with top-quality ingredients.
3. Photographic Representation - Use of detailed and visually enticing product imagery on packaging to attract consumers and stimulate their desire to purchase.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to enhance their brand identity and stand out in a competitive market through distinctive packaging and high-quality products.
2. Printing and Packaging - Opportunity for printing and packaging companies to innovate and offer new materials and techniques for creating unique and visually appealing packaging.
3. E-commerce - Opportunity for online retailers to leverage visually appealing packaging designs to enhance their product presentation and attract customers.