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“AGENDA INC.™ is a research and strategy department based in San Francisco and Paris. We offer consulting services to brands and companies which operate in an accelerated media-saturated marketplace; with a particular focus on luxury brands.†- Agenda Inc.
Implications - Today's consumers have become accustomed to having their demands met almost instantaneously. In order for businesses to remain at the forefront of cutting edge, it is imperative that consumers have immediate or instant access to their products and services.
Agenda Inc
Agenda Inc
Trend Themes
1. Instant Gratification - The trend of providing products and services with immediate or instant access is disrupting traditional business models, creating opportunities for innovative services and technologies that enable consumers to receive what they want, when they want it.
2. Accelerated Marketplace - The trend of an overloaded media -saturated marketplace generates opportunities for businesses to engage with consumers in more innovative ways while also providing personalized services.
3. Luxury Branding - A trend of focusing on luxury branding creates opportunities for marketers to better understand and target their audience as well as create more efficient, effective and engaging marketing strategies.
Industry Implications
1. E-commerce - The E-commerce industry can benefit from the trend of immediate or instant gratification by innovating technologies to streamline processes for quicker delivery or instant services for customers.
2. Digital Marketing - The Digital Marketing industry has opportunities to use the trend of an overloaded media-saturated marketplace to create more personalized and concise marketing strategies for better engagement.
3. Luxury Goods - The Luxury Goods industry can benefit from the trend of luxury branding by innovating ways to develop more personalized experiences for their consumers and creating engaging luxury branding content.