The Adventure Log is a handy little notebook, offered by Word. Notebooks, that is perfect for people who like to travel, hike and generally explore the outdoors -- and keep notes of their outings either for their own sake or to share with others. The notebook is the result of a collaboration between Word. Notebooks and outdoor gear manufacturer Bradley Mountain.
And of course, seeing as how this notebook is targeted towards people who like to spend a lot of time outdoors, it is of course imperative that the book itself stay true to eco-friendly values. Sure enough, this notebook is crafted together out of 100% post-consumer recycled matter (for the covers) and completely acid-free paper.
The Adventure Log shows that there's still a place for paper notebooks, and is perfect for outdoor situations where making electronic notes ruins the charm of the moment.
Adventure-Logging Notebooks
The Adventure Log Notebook is Targeted Towards Outdoorsy Note-Keepers
Trend Themes
1. Adventure-logging - Opportunity for businesses to create customizable notebooks and journals tailored towards individuals who enjoy outdoor activities and travel.
2. Eco-friendly Notebooks - Opportunity for businesses to source and use sustainable materials in notebook production amidst rising consumer interest in eco-friendly products.
3. Analog Technologies - Opportunity for businesses to innovate analog technologies like notebooks, planners, and journals to appeal to customers looking for a break from digital screens and devices.
Industry Implications
1. Outdoor Gear - Outdoor gear companies can collaborate with notebook manufacturers to create branded, eco-friendly notebooks customized for hiking, camping, and other outdoor activities.
2. Stationery - Stationery companies can pivot towards eco-friendliness, tapping into the growing consumer interest in sustainable products and offering customizable notebooks and journals for customers who still enjoy handwriting.
3. Gift and Souvenir - Gift and souvenir shops in popular tourist destinations can carry eco-friendly, customized notebooks and journals tailored towards travelers and outdoor enthusiasts as a sustainable and thoughtful keepsake.