Adidas just tore the doors off of the entire footwear industry with their brand new uber-cool Adidas Originals AR Game Pack line. Adidas Originals is launching the first-ever augmented reality experience embedded in footwear.
Each Adidas Originals AR Game Pack shoe in the 5-shoe collection has a unique AR code printed on the tongue that, when held in front of your webcam, gives you exclusive access to the virtual Adidas Originals neighborhood. Get this: your kicks control the game. How sweet is that?
Augmented Reality Sneakers
Adidas Originals AR Game Pack Kicks Have AR Codes on the Tongue
Trend Themes
1. Augmented Reality Footwear - The integration of augmented reality technology into footwear presents opportunities for immersive and interactive experiences.
2. Interactive Brand Experiences - Brands can utilize augmented reality to create unique and engaging experiences for consumers through interactive games and virtual neighborhoods.
3. AR Code Integration - The use of AR codes on products like sneakers opens up possibilities for unlocking exclusive content and access through augmented reality.
Industry Implications
1. Footwear Industry - The footwear industry can explore integrating augmented reality technology into their products to enhance consumer experiences.
2. Gaming Industry - The gaming industry can capitalize on the integration of AR codes into products like sneakers to create immersive gaming experiences.
3. Fashion Industry - The fashion industry can leverage augmented reality technology to offer unique and interactive brand experiences through clothing and accessories.