Acne Studios' Face collection has returned for the Spring/Summer 2021 season, offering consumers a re-imagination of the Swedish label's classic motif.
Due to the continued and uncertain nature of the pandemic, the label opted to offer casual silhouettes made from comfortable materials, giving those still working from home the opportunity to remain cozy without compromising their personal aesthetic. The line is comprised of sweaters, tees, crewnecks, and more which boast some variation of an animated, minimal line drawing of a face. Some, like the sweaters, are more subtle in design, while the T-shirt boasts an all-over look. The collection is also comprised of a workwear-style jacket that can be easily thrown on during transitional months.
Re-Imagined Motif Clothing Lines
Acne Studios' Face Collection is Back for SS21
Trend Themes
1. Reimagined Motif Clothing - Acne Studios' Face collection offers an updated take on the classic motif, presenting an opportunity for other fashion brands to modernize traditional designs.
2. Casual Comfort - Acne Studios' decision to offer casual and comfortable clothing presents an opportunity for brands to cater to the growing trend of work-from-home attire.
3. Transitional Pieces - The inclusion of a workwear-style jacket in the collection presents an opportunity for the fashion industry to focus on creating versatile pieces for transitional weather.
Industry Implications
1. Fashion - Fashion industry professionals can draw inspiration from Acne Studios' Face collection to create unique designs for consumers looking for updated traditional pieces.
2. Retail - Retail stores can cater to the growing trend of work-from-home attire by offering customers comfortable and casual clothing options.
3. Apparel Manufacturing - Manufacturing companies can focus on creating versatile pieces, like the workwear-style jacket, that can be worn during transitional months, providing a practical update to traditional styles.