I cannot get enough of Jelly Belly jelly beans, especially the way they can be combined to create new flavors.
Despite their 50+ ever-changing main flavors, Jelly Belly decided their selection wasn't large enough and opened up the floor for their devoted fans to vote for a new bean flavor.
In the Dream Bean Challenge, the humble Açai Berry had enough votes to ace out the other finalists, which included honey, sublime chili lime, Thai iced tea and mojito.
Açai Berry Candies
Jelly Belly's New Fan-Selected Flavor
Trend Themes
1. Crowdsourced Flavor Selection - The success of Jelly Belly's fan-selected flavor demonstrates the trend of companies involving customers in product development, creating opportunities for crowd-driven innovation.
2. Expansion of Flavor Options - Jelly Belly's decision to add a new flavor to their existing selection showcases the trend of companies continually expanding their offerings to meet consumer demand, presenting opportunities for product diversification.
3. Growing Popularity of Acai Berry - The popularity of the Acai Berry flavor in Jelly Belly's fan selection highlights the trend of consumers seeking unique and exotic flavors, indicating potential opportunities for companies to capitalize on the growing demand for Acai Berry products.
Industry Implications
1. Confectionery - The success of Jelly Belly's crowdsourced flavor selection demonstrates the potential for disruptive innovation in the confectionery industry, where companies can engage customers to create unique and appealing flavors.
2. Food and Beverage - Jelly Belly's expansion of flavor options reflects the opportunity for disruptive innovation in the food and beverage industry, with companies continuously introducing new flavors to cater to evolving consumer preferences.
3. Health and Wellness - The growing popularity of Acai Berry as a flavor choice suggests disruptive innovation opportunities in the health and wellness industry, where companies can incorporate the trending flavor into a variety of products to meet consumer demand.