It has almost been a year since the disastrous earthquake hit Japan, and Punkt Group continues to help with the release of the AC 01 Japan Benefit Limited Edition Clock.
Instead of having an all-red body like the original model, the AC 01 Japan Benefit Limited Edition Clock has a white and red theme, which is a reference to the Japanese flag. Aside from the change in looks, everything else remains the same. There’s still the flat-back design with an aluminum body and a scratch-proof glass. It’s a simple clock without all the technological fuss.
All of the profits from the AC 01 Japan Benefit Limited Edition Clock will go towards rebuilding homes and play areas in Maeami, a fishing village in the Tōhoku region that was wiped out by the tsunami.
Earthquake Charity Timepieces
AC 01 Japan Benefit Limited Edition Clock Supports Those in Need
Trend Themes
1. Charitable Timepieces - Creating timepieces that contribute its sales in helping rebuild a community affected by natural disasters or other calamities.
2. Minimalist Aesthetic - Designing products following simplicity and essentialism, free from complex features and functions.
3. Limited Edition Products - Releasing products with a limited number, making them more exclusive and appealing to collectors.
Industry Implications
1. Watchmaking - Incorporating charity as part of their marketing promotions and product lines.
2. Fashion and Apparel - Collaborating with charities and non-profit organizations, creating limited editions of their products.
3. Home Builders and Real Estate Development - Offering assistance to communities affected by natural disasters as part of their corporate social responsibility.