This a cute bookmark. The Abracadabra has two sides to it and one of them comes inflated. When you place the inflated part in your book to mark your place, the weight of the book deflates it. When you go back to your reading, you need to squeeze the half that's sticking out and this will re-inflate the side marking your book. Presto.
Finally, you can use old Abracadabra bookmarks to make art like the stuff shown here.
Inflatable Bookmarks
Abracadabra
Trend Themes
1. Inflatable Bookmarks - Disruptive innovation opportunity: Develop new materials and designs for more durable and long-lasting inflatable bookmarks.
2. Bookmark Art - Disruptive innovation opportunity: Create a platform or marketplace for artists to showcase and sell artwork made from recycled inflatable bookmarks.
3. Interactive Bookmarks - Disruptive innovation opportunity: Integrate technology, such as QR codes or NFC tags, into inflatable bookmarks to provide additional interactive content or features.
Industry Implications
1. Publishing - Disruptive innovation opportunity: Collaborate with bookmark manufacturers to create branded inflatable bookmarks for book releases or promotional campaigns.
2. Arts and Crafts - Disruptive innovation opportunity: Develop DIY kits or workshops that teach people how to repurpose inflatable bookmarks into unique art pieces.
3. E-commerce - Disruptive innovation opportunity: Build an online marketplace specifically for inflatable bookmarks, catering to niche interests and designs.