"The path to sucess is not easy," but as these ABP Awards ads affirm, it does come with its reward at the end. Using unforgivable landscapes full of merciless predators, these prints surely commend those who go the extra mile to pursue teamwork, cooperation and interaction.
These ABP Awards ads were developed by the Heads Brazil advertising agency in the name of the ABP Professional Communication Award 2010.
Impossible Journey Prints
The ABP Awards Ads Suggest Reward for Torturous Treks
Trend Themes
1. Rugged Advertising - Opportunity to create ads that highlight the rewards of difficult journeys or challenges.
2. Rewarding Persistence - Opportunity to incentivize persistence and perseverance in the face of obstacles.
3. Interactive Teamwork - Opportunity to promote the benefits of teamwork and collaboration through experiential promotions.
Industry Implications
1. Advertising - Creating ads for brands that want to reward customers for persevering through challenges.
2. Sports and Fitness - Designing challenges that reward persistence and teamwork in sports and fitness campaigns.
3. Travel and Tourism - Promoting destinations or tours that can be seen as challenging but ultimately rewarding experiences.