The 2012 warm weather fashion season will be all about nature and flowers with a techno-botanic focus on rainforests, according to the A-lab Milano SS collection.
Milan-based fashion designer-duo Alessandro Biasi and Simona Costa have been experimenting with artistic contamination of their fashion collections for some time, similar to the process in scientific labs, hence the A-lab Milano brand name.
After a few collections of avant-garde designs, they've settled for a psychedelic, techno-jungle print pattern for their 2012 Spring Summer collection. The recurring botanic theme is so mind-blowing that you'll definitely remember these clothes when seeing them next summer on the streets of Milan.
A-lab Milano is one of the up-and-coming talents of the 'Made In Italy' fashion scene. The brand was featured in Vogue Italy's Vogue Talent Issue, as well as the Vogue Talent Corner during the 2012 Spring Summer Milan Fashion Week.
Psychedelic Rainforest Lookbooks
The A-lab Milano 2012 SS Collection is Mind-Blowingly Botanic
Trend Themes
1. Techno-botanic Fashion - The A-lab Milano 2012 SS Collection showcases a techno-botanic focus on rainforests, suggesting opportunities for technology-driven botanical patterns in fashion.
2. Psychedelic Print Patterns - The recurring mind-blowing botanic theme in A-lab Milano's collection indicates a trend towards psychedelic print patterns in fashion, offering opportunities for vibrant and visually striking designs.
3. Artistic Contamination - The artistic contamination process used by A-lab Milano highlights the growing trend of merging art and fashion, presenting opportunities for collaboration and creative experimentation.
Industry Implications
1. Fashion Design - The A-lab Milano collection's fusion of technology, nature, and artistic contamination suggests disruptive innovation opportunities for fashion designers to explore unique and boundary-pushing designs.
2. Textile Manufacturing - The demand for techno-botanic and psychedelic print patterns in fashion creates opportunities for textile manufacturers to develop innovative fabrics and materials that can bring these designs to life.
3. Art and Fashion Collaboration - The trend of artistic contamination in fashion opens up opportunities for collaborations between artists and fashion brands, leading to unique and visually captivating creations.