Imagine a music video with lyrics that depicted the actions that are actually taking place in the video, a musical play-by-play narration of sorts. Now imagine that this music video is one you instantly recognize--"Take on Me†by A-Ha.
This video is quickly making the rounds on the Internet - bouncing from blog to blog. The words being sung on the video actually describe what's happening in the video. Just watch. You'll see.
Implications - For many consumers, amusement and entertainment is very easily achieved through the use of irony. Businesses that are able to offer humorous or comical concepts will garner the attention and trust of a wide audience.
Literal Lyrical Remakes
“Take on Me” by A-Ha
Trend Themes
1. Literal Lyrics Trend - This trend showcases a desire for literal and comical interpretations of music videos and lyrics, providing an opportunity for creative marketers to create viral content.
2. Irony Entertainment Trend - The use of humor and irony in entertainment is becoming increasingly popular, offering businesses an opportunity to create content that resonates with wide audiences.
3. Play-by-play Narrative Trend - The inventive use of play-by-play narration in music videos and other creative content offers opportunities for businesses to create viral content that showcases their brand in a unique and engaging way.
Industry Implications
1. Music Industry - The music industry can capitalize on this trend by creating new music videos and using literal lyrics in mainstream songs to gain popularity and connect with audiences.
2. Entertainment Industry - The entertainment industry as a whole can use the irony and play-by-play narrative trends to create TV shows or movies that engage audiences in a humorous and entertaining way.
3. Marketing Industry - The marketing industry can use the literal lyrics and irony entertainment trends to create attention-grabbing advertisements that resonate with a wide audience, while keeping the company's brand in mind.