Created as a collaboration between Swedish brand TePe and hip-hop line A Bathing Ape, these toothbrushes are uber luxurious.
These samples include a 24 karat gold toothbrush model as well as one featuring the Baby Milo Bape icon. These toothbrushes are almost too cute to use. What does someone do with a 24 karat toothbrush when it is no longer usable?
Implications - Toothbrushes and other toiletries have been mostly standard and designed just to do their job. Taking these objects and adding personalized, luxury touches shows that people want more from even the basic items in their life. Designers could look at this as an opportunity to attract more unique customers with everyday adornment.
Tricked-Out Toiletries
A Bathing Ape and TePe's 24 Karat Gold Toothbrushes
Trend Themes
1. Luxurious Toiletries - Personalized and luxury touches on basic items have created an opportunity to attract unique customers.
2. Gold Consumer Goods - Incorporating gold into consumer goods opens up a market for high-end luxury items.
3. Designing for the Everyday - Designers can innovate everyday items to offer more than just functionality and cater to the need of individualism.
Industry Implications
1. Personal Care - The personal care industry can explore customization and luxury offerings in their products to appeal to more selective customers.
2. Luxury Goods - The luxury goods industry can expand their product range to include unique versions of everyday items such as gold toothbrushes.
3. Consumer Products - Companies in the consumer products industry can differentiate their offerings by adding features and designs that cater to the need for personalization and luxury.