Zipcar has taken it to the sidewalk with their new advertisements. Publicity stunts by the company are popping up on street corners and are particularly peculiar.
The stunts are comprised of a couch in the middle of a sidewalk as well as an entire camping scene—complete with tent, astroturf and faux fire—and are all made with a sign beside them for Zipcar saying that "you need a Zipcar to go here."
Definitely an effective way to draw some attention for Zipcar.
Campsite Publicity Stunts
Zipcar Creates Sidewalk Couch & Camping Display
Trend Themes
1. Interactive Street Advertising - Creating interactive and attention-grabbing advertisements on sidewalks to create buzz and draw attention to a brand.
2. Guerrilla Marketing Campaigns - Using unconventional and unexpected methods like sidewalk couches and camping displays to advertise and promote a brand.
3. Experiential Marketing Tactics - Engaging consumers through immersive and memorable experiences like the sidewalk couch and camping scene created by Zipcar.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create eye-catching and unconventional campaigns that make a lasting impression.
2. Outdoor Retail - Incorporating street advertising tactics like the sidewalk couch and camping scene to promote outdoor products and attract customers.
3. Car Rental - Exploring innovative and attention-grabbing marketing strategies like Zipcar's sidewalk stunts to increase brand awareness and customer acquisition.