In the 80s, Frogskin sunglasses ruled as the accessory to own. Paul Smith and Oakley are reviving that love with Smith's limited-edition collection for Oakley.
The 500-pair line will be released through Paul Smith's store, and features four different color choices. Lovers of the 80s frogskin glasses will be happy to see their return, and modern sunglasses lovers will be happy to see the Oakley/Smith pairing.
Implications - With the recession prompting consumers to shop and budget carefully, affordable vintage fashions are resurging. Now consumers crave retro fashions to add antiquity and uniqueness to their ensembles. Companies can incorporate vintage styles into their products to appeal to this fashion-conscious demographic.
80s Sunglasses Revivals
Paul Smith Releases Limited-Edition Line for Oakley
Trend Themes
1. Vintage Sunglasses - There is a growing trend towards reviving vintage styles in sunglasses, offering an opportunity for companies to tap into nostalgia and offer affordable options
2. Limited Edition Collaborations - Collaborations between popular brands are growing in popularity, offering a chance for companies to create unique limited edition products and generate buzz
3. Retrospective Fashion - Consumers are looking to incorporate more retro styles into their fashion choices, signaling an opportunity for businesses to cater to this growing demand
Industry Implications
1. Eyewear - The eyewear industry can take advantage of the vintage trend by offering affordable retro styles and creating limited edition collaborations with popular fashion brands
2. Fashion - The fashion industry can incorporate more vintage and retro styles into their collections to appeal to a growing trend towards retrospective fashion
3. Retail - Retail businesses can offer affordable limited edition collaborations with popular brands and capitalize on the trend towards vintage and retrospective fashion