Biko is an innovative new cycling app, launched in Colombia, that is designed to help people be rewarded for their cycling activity.
This cycling app is capable of monitoring the distance covered by cyclists. As they go about racking the kilometers, they are rewarded special digital coins called Bikos. These digital coins can then be redeemed for a wide array of discounts, products and services from 80 companies that have registered as Biko's partners. These businesses include restaurants, salons, apparel stores, movie theaters and many more.
By offering tangible rewards, the Biko cycling app takes an admirable approach towards encouraging people to adopt a healthy lifestyle. At the same time, it also benefits its partner businesses by making it easier than ever for them to be discovered by new customers.
Incentivized Cycling Apps
The Biko Cycling App Helps Colombians to Earn Money By Pedaling
Trend Themes
1. Incentivized Cycling - The trend of incentivizing cycling through digital coins is disrupting the fitness industry and providing opportunities for businesses to partner up and offer rewards.
2. Digital Rewards - The trend of offering digital coins as rewards is disrupting traditional loyalty programs, and creating opportunities for app developers and businesses to collaborate.
3. Gamification of Fitness - The trend of gamifying fitness activities through apps like Biko is disrupting the wellness industry, and providing opportunities for businesses to offer rewards and get discovered by new customers.
Industry Implications
1. Fitness & Wellness - The fitness and wellness industry can benefit from incorporating gamification and digital rewards into their products and services to incentivize healthy habits.
2. Mobile Apps - The mobile app industry can benefit from creating apps that incentivize fitness activities, gamify healthy habits, and offer rewards to users.
3. Retail & Hospitality - The retail and hospitality industry can benefit from partnering up with fitness apps like Biko to offer rewards, get discovered by new customers, and encourage healthy habits.