Jerrie Thill has been fronting her own all-girl band for 60 years. She is a super boomer. She is still pounding the skins, and her latest music video just hit YouTube. The video was the idea of her boomer buddy, the hit songwriter, artist and uber-collaborator Allee Willis, who also co-wrote The Color Purple for Broadway and has sold over 50 million records.
Implications - The rise of online video-sharing sites such as YouTube have enabled a plethora of aspiring musicians to gain a following and attract industry attention. Boomers and seniors, who are enjoying their retirement, especially reap the benefits of this medium, as they're making money by exploring their hobbies and connecting with Internet users.
Geriatric Girl Power
91-Year-Old Rocker Leads Band of Swingin' Seniors
Trend Themes
1. Boomer Musicians - Disruptive innovation opportunity: Create platforms and resources specifically for boomer musicians to showcase their talent and connect with audiences.
2. Senior Content Creators - Disruptive innovation opportunity: Develop tools and platforms that empower seniors to create and share content, tapping into their wealth of knowledge and experiences.
3. Online Video-sharing for Seniors - Disruptive innovation opportunity: Build video-sharing platforms tailored to seniors, providing them with a space to showcase their talents, connect with others, and potentially monetize their content.
Industry Implications
1. Music Industry - Disruptive innovation opportunity: Explore ways to cater to the unique needs and interests of boomer musicians, including innovative marketing strategies and performance venues.
2. Technology Industry - Disruptive innovation opportunity: Develop user-friendly technology and applications that cater to seniors, enabling them to engage in online activities, create content, and connect with others.
3. Entertainment Industry - Disruptive innovation opportunity: Create platforms and content that cater to the growing demand for senior-driven entertainment, providing opportunities for seniors to showcase their talents and connect with audiences.