This up-and-coming Brussels-based artist does creative photography for advertisements. His amazing style is often surreal and ironic, and he effectively sets the tone with unique colors and lighting.
Kanye West himself gave props to this artist on his personal blog.
If you like these images, check out the rest of his portfolio at MarcPaeps.com
Implications - Marketers and ad agencies continually aim for print campaigns that tell a story in a single image. This artist uses surreal imagery, irony and high-resolution photography to create print ads that could double as digital art. Creative professionals can take advantage of this opportunity by infusing whimsical, dreamlike qualities to print ads through digital retouching.
Eye-Catching Adtography
Creative Campaigns Spearheaded by Marc Paeps
Trend Themes
1. Surreal Adtography - The use of surreal imagery and ironic concepts in print advertising campaigns to create a digital art experience.
2. Digital Art Campaigns - The incorporation of high-resolution photography and digital retouching to create print ads that transcend traditional advertising and become digital art.
3. Whimsical Storytelling - The use of whimsical and dreamlike qualities in print ads to capture the audience's attention and create a lasting impression.
Industry Implications
1. Advertising - Advertising agencies can integrate surreal and ironic concepts in their print campaigns to create innovative and memorable adtography.
2. Photography - Photographers can explore incorporating high-quality photography and digital retouching in their creative works to create impactful digital art.
3. Creative Services - Service providers can offer digital retouching services to their clients and help create imaginative and surreal print campaigns that tell a compelling story.