Hungry Howie's is celebrating 50th anniversary with a very special pizza called the '73 Classic.
Hungry Howie's – the brand best known as the originator of the Flavored Crust pizza – was founded back in 1973, so what better way to celebrate than to honor the year itself. The special-edition '73 Classic pizza is a large pizza topped with approximately 73 pieces of Hungry Howie's classic cupped pepperoni. Because this pizza is heavy on the toppings, it's only available for carry-out and will only be sold from Monday, April 24 through Friday, June 30, 2023.
As Steve Jackson, CEO of Hungry Howie's, says of the special anniversary pizza, "Our journey over the past 50 years has been made possible because of the dedicated franchisees and team members that have worked tirelessly to build the Hungry Howie's brand."
Celebratory Pepperoni Pizzas
The '73 Classic Pizza Features 73 Pieces of Pepperoni on Top
Trend Themes
1. Anniversary-themed Limited Edition Products - This trend presents an opportunity for brands to celebrate their history and engage with their customers through unique, special-edition products.
2. Heavy-topping Pizzas - This trend presents an opportunity for pizza chains to differentiate themselves and create buzz around their menu items with over-the-top, indulgent toppings.
3. Celebration-themed Marketing Campaigns - This trend presents an opportunity for brands to leverage special occasions and milestones to create marketing campaigns that resonate with their customers and build brand loyalty.
Industry Implications
1. Fast Food Restaurants - This industry can leverage the trend of heavy-topping pizzas to create buzz around their menu items and attract customers with innovative toppings and creative marketing campaigns.
2. Food and Beverage - This industry can capitalize on the trend of anniversary-themed limited edition products to create premium, one-of-a-kind products that celebrate the heritage of beloved brands and resonate with consumers.
3. Marketing and Advertising - This industry can take advantage of the trend of celebration-themed marketing campaigns to create innovative campaigns that help brands connect with their audience and build brand loyalty through storytelling.