Outwear brand 66°North has unveiled the latest iteration of its 'Kría' collection, named after the Arctic Tern that graces Iceland's coastlines.
The Kría line repurposes surplus materials, aligning with Iceland's waste conservation ethos. The collection comprises seven limited-edition pieces, with all but one crafted from 'deadstock' fabrics. Leveraging the extensive expertise gained from nearly a century of manufacturing, 66°North emphasizes durability and longevity in each piece. Their longstanding repair service complements their offerings, reflecting the brand's circular approach.
This approach showcases 66°North's craftsmanship and engineering prowess and highlights its commitment to sustainable practices throughout its production process, contributing to a more eco-conscious fashion industry.
The new capsule collection will launch online and in 66°North stores on April 1.
Deadstock Icelandic Outerwear
66°North Introduces the Sustainable 'Kría' Collection
Trend Themes
1. Sustainable Fashion Reimagining - Highlighting eco-conscious practices in the fashion industry through repurposing surplus materials and emphasizing durability.
2. Circular Economy Innovation - Introducing a repair service and utilizing 'deadstock' fabrics in limited-edition collections to showcase sustainable practices.
3. Craftsmanship Evolution - Demonstrating engineering prowess and durability in each piece to reflect a commitment to longevity and quality.
Industry Implications
1. Clothing Manufacturing - Exploring new approaches to repurpose surplus materials and embrace sustainability in the production process.
2. Fashion Retail - Implementing repair services and limited-edition collections made from 'deadstock' fabrics to promote circular fashion practices.
3. Outdoor Apparel - Showcasing craftsmanship and durability in clothing design to cater to consumers seeking high-quality, eco-conscious outerwear.