Essential Elements (Ee) unveil its latest 4/20-inspired hydration supplements for its 'Get Hy' campaign. Al Goldman, Creative Brand Manager of Ee, said: "Our 'Get Hy' campaign emphasizes the significance of hydration, while leaning into the playfulness of the 4.20 'holiday. At Essential Elements, we strive to offer premium quality ingredients without any unnecessary additives that replenish electrolytes and leave consumers feeling hydrated all day, every day."
Essential Elements' hydration sticks feature a convenient electrolyte-rich, sustained energy and immunity boost for the body. The hydration sticks arrive in three flavors: Watermelon-Cucumber, Yuzu-Lime, and Blue Raspberry Lemonade. They are also free from gluten, non-GMO, soy, dairy, shellfish, peanuts, and preservatives. It also has a boost of vitamin C with apple cider vinegar and zero sugar. As for the 'Get HY' campaign focuses on consumers who partake in the 4/20 festivities to stay hydrated with Essential Elements' hydration sticks. The hydration sticks are available for purchase.
4/20-Inspired Hydration Supplements
Essential Elements Unveil 'Get Hy' Campaign Hydration Sticks
Trend Themes
1. Hydration Sticks - The rise of hydration sticks offers a disruptive innovation opportunity for the health and wellness industry to provide an easy and convenient way for consumers to stay hydrated on-the-go.
2. Electrolyte-rich Supplements - The increased demand for electrolyte-rich supplements presents a disruptive innovation opportunity for the sports nutrition industry to develop new, high-quality and convenient products for athletes and fitness enthusiasts.
3. Vitamin C Boosters - The trend towards vitamin C boosters offers a disruptive innovation opportunity for the dietary supplement industry to create new formulas using natural ingredients that help boost immunity and improve overall health.
Industry Implications
1. Health and Wellness - The health and wellness industry can benefit from Essential Elements' 4/20-inspired hydration sticks by integrating new, innovative products that emphasize the importance of hydration.
2. Sports Nutrition - The sports nutrition industry can leverage Essential Elements' electrolyte-rich supplements to create disruptive products that can benefit athletes and fitness enthusiasts alike.
3. Dietary Supplements - The dietary supplement industry can take advantage of the trend towards vitamin C boosters by developing natural and healthy formulas that help boost immunity and improve overall health, like Essential Elements' hydration sticks.