If you’re lucky enough to be one of the 2011 Academy Awards nominees, then you can look forward to receiving a fancy gold-plated Motorola Xoom on the big night.
In a surprisingly savvy marketing move, Motorola recently announced that they would be gifting limited edition Xooms to the nominees of some of the more prestigious Academy Award categories. While a gold-plated tablet might come as small consolation for 2011 Academy Awards nominees who don’t get the chance to take home a gold statue for their work, the fact that the major celebrities of the night will be carrying their shiny Xooms out of the event will undoubtedly make the initiative a major win for Motorola either way.
Golden Nominee Tablets
Gold-plated Motorola Xooms to Be Given to 2011 Acadamy Awards Nominees
Trend Themes
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Gold-plated Tech — The trend of creating gold-plated versions of electronic devices presents an opportunity for luxury brands to target affluent consumers.
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Celebrity Gifting — The practice of gifting exclusive products to celebrities provides an avenue for brands to gain valuable exposure and association with high-profile individuals.
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Event Marketing — Brands can leverage major events and award shows to enhance their visibility and create buzz around their products or services.
Industry Implications
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Technology — The technology industry can explore the luxury market by creating high-end versions of their products to cater to affluent consumers.
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Consumer Goods — Companies in the consumer goods industry can capitalize on the trend of celebrity gifting by offering exclusive products to gain celebrity endorsements and widen their customer base.
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Marketing and Advertising — The marketing and advertising industry can assist brands in designing strategic event marketing campaigns to maximize brand exposure and generate buzz.