Trend Hunter is proud to announce the release of The Trend Report, a loaded digest of inspiration, consumer trends and cool business ideas brought to you by the world's largest trend spotting community (a global network of ~20,000 trend hunters.)
Our unique trend report features over 150 clusters of inspiration, comprised of 1,000+ micro trends, each hyperlinked to online articles (often with galleries and videos.) We've leveraged our million views per month to provide measured popularity scores so you know what's important. Plus, we've included only the best of our critically acclaimed database of more than 10,000 trends.
As a bonus, we include 20 pages on how to leverage micro-trends for innovation, based on Jeremy Gutsche's Unlocking Cool keynote, so you can present to your team about how to leverage viral trends and your own consumer insights for breakthrough innovation. As Kevin Roberts, CEO of Saatchi & Saatchi puts it, “Trend Hunter gets you out of the blocks fast, then it's up to you!â€
TrendHunter.com/TrendReport
FIVE UNIQUE ADVANTAGES:
1. Hyperlinked
Dive deeper - all 1000+ micro-trends link to our online articles, which in many cases include videos and galleries
2. Measured
Only Trend Hunter scores micro-trends for popularity, leveraging ~1,000,000 monthly views to bring you a measure of what's important
3. Globally Sourced
Our trends have been collected by a global network of roughly 20,000 Trend Hunters, the world's largest trend spotting network
4. Premium Filtered
We've cherry picked the best from our database of more than 10,000 posts
5. Critically Acclaimed Content
Our trends have been sourced by: The Economist (What to expect in 2008), The Financial Times (20 citations), MTV, The Globe & Mail, Business Journal, The Gazette, The Free Post + thousands of online publications.
More info:
TrendHunter.com/TrendReport
2008 Trend Report
Clusters of Inspiration from TrendHunter.com
Trend Themes
1. Hyperlinked - Opportunity for companies to create interactive and engaging content through hyperlinked micro-trends.
2. Measured - Potential for businesses to use popularity scores of micro-trends to guide strategic decision-making and prioritize innovation.
3. Globally Sourced - Opportunity for companies to tap into a global network of trend hunters for diverse and cross-cultural trend insights.
Industry Implications
1. Market Research - Disruptive innovation opportunity for market research companies to develop tools and methodologies to measure and analyze micro-trends.
2. Content Creation - Opportunity for content creators to utilize hyperlinked micro-trends to enhance user engagement and provide valuable insights.
3. Consulting - Opportunity for consulting firms to leverage globally sourced trend data and provide strategic guidance to businesses based on popular micro-trends.