I like everything about The Cocoon Hammock except its $19,000 price tag. However, it weighs 430 pounds, so you know it's good.
The cocoon is constructed with a Taukkyan wood frame, electropolished stainless steel components and a Batyline fabric. In short, this is a unique concept that could put me to sleep, and that's cool.
Implications - The comfort of hanging out in the outdoors has had many companies coming up with products to further enhance that experience. With computers and video games taking up people's daily habits, there are those looking for ways to break from technology and relax in the natural environment instead.
$19,000 Cocoon Hammock
Innovation that Will Put You to Sleep
Trend Themes
1. Outdoor Comfort Innovation - Innovation opportunities for companies to come up with products that enhance the outdoor comfort experience.
2. Luxury Hammocks - Innovation opportunities for companies to create high-end hammocks for individuals willing to pay a premium for comfort.
3. Disconnecting From Technology - Innovation opportunities for companies to create products that encourage people to disconnect from technology and enjoy nature.
Industry Implications
1. Outdoor Furniture - Companies in the outdoor furniture industry can create innovative products that cater to the growing need for outdoor comfort.
2. Luxury Goods - Companies in the luxury goods industry can capitalize on the trend of high-end hammocks and create innovative products that cater to this niche.
3. Wellness and Health - Companies in the wellness and health industry can leverage the trend of disconnecting from technology and create products that promote relaxation in a natural environment.