Trend Hunter covers its 18 Megatrends and how these trends, and their associated 6 Patterns of Opportunity, fit into the new normal. The module explains that, while the 6 Patterns of Opportunity offer core ways of thinking to innovate, these patterns have a top-down structure, leading to the development of the 18 Megatrends Matrix.
The 18 Megatrends Matrix are based in evergreen consumer desires, making them an indispensable tool for navigating the new normal alongside the platform's Chaos-Induced Recharting framework, which helps you adapt in times of Chaos and Uncertainty. With the core structure out of the way, the video series dives into the minutia of each Megatrend and how they are invaluable in times of Chaos and Uncertainty.
One example of a core Megatrend is Catalyzation, which explores how brands take ownership of and contribute to the betterment of society through social good and ESG campaigns, which is important to the Recharting Framework as 72% of customers prefer to buy from ethical brands, meaning this is almost necessary to win over customers in times of chaos.
Nostalgia is another valuable Megatrend, as it outlines the importance of bringing the past into the present for some consumers. This Megatrend is best paired with the formative years of each Micro-Generation, which can be explored in the Micro-Generations series on Trend Hunter's YouTube channel. Nostalgia can be channeled through food, apparel, products, and experiences, to best address any specific Micro-Generation.
The module then offers concrete consumer insight examples for several Megatrends, such as Incremental Entrepreneurship, which maps onto the Instant Entrepreneur Megatrend and shows the value in platforms and services that offer ways for customers to elevate their professional lives through monetization and brand-building. Curated Coping is another insight report that demonstrates the value of a Megatrend, this time covering the Curation Megatrend. Curation outlines the effectiveness of releasing products and services targetted at a very specific consumer, as these consumers often feel these products are perfect for them.
For more information on the 18 Megatrends & The New Normal, check out Trend Hunter's Free 2023 Trend Report.
The 18 Megatrends
Trend Hunter Covers the 18 Megatrends in the New Normal in innovation eLearning
Trend Themes
1. Megatrends Matrix - Developing an evergreen Megatrends Matrix can help companies navigate and stay relevant in the new normal market.
2. Catalyzation Megatrend - Brands that prioritize social good and ESG campaigns may better connect with customers in times of chaos and uncertainty.
3. Nostalgia Megatrend - Brands that tap into nostalgia, especially for specific micro-generations, can create products and experiences that are particularly effective at connecting with customers.
Industry Implications
1. Marketing - Incorporating the Megatrends Matrix can help marketing teams develop campaigns that resonate with customers.
2. Entrepreneurship - Platforms and services that help users monetize and build their personal brand can align with the Instant Entrepreneur megatrend and the trend towards incremental entrepreneurship.
3. Consumer Goods - Developing products and experiences that tap into nostalgia and that appeal to specific micro-generations can be a disruptive innovation opportunity.