Überrito is helping consumers get more bang for their buck with its extra-long 10-inch crunchy tacos.
Just as the name suggests, Überrito's 10-inch crunchy tacos are 10-inch long crispy taco shells that are essentially the size of a pizza folded in half. Guests have the option to customize each of these supersized tacos by choosing from seven different protein options, three flavors of rice, three different types of beans, 15+ toppings, and eight different house-made salsas. As Pete Pascuzzi, CEO of Überrito and MRI Heritage Brands, Inc., says of the new offering: "Almost everyone can relate to a freshly made burrito, bowl, or taco because people are driven by an emotional connection to our authentic food – even if it comes in a giant 10-inch crunchy hard shell."
Crunchy Extra-Long Tacos
Überrito's New 10-Inch Crunchy Tacos Gives You More Bang for Your Buck
Trend Themes
1. Customizable Supersized Tacos - Überrito's extra-long 10-inch crunchy tacos offer customization options with a wide variety of proteins, rice, beans, toppings, and salsas.
2. Authentic Food Experience - Überrito's giant 10-inch crunchy tacos tap into people's emotional connection to authentic food.
3. Value for Money - Überrito's 10-inch crunchy tacos provide consumers with more bang for their buck, offering a substantial meal in a single taco.
Industry Implications
1. Fast Casual Restaurants - Überrito's customizable 10-inch crunchy tacos introduce a new and unique food offering to the fast-casual restaurant industry.
2. Fast Food Chains - Fast food chains can consider offering supersized tacos to attract customers who are looking for more value and variety in their orders.
3. Food Delivery Services - Food delivery services can partner with Überrito to expand their menu options and offer customers bigger and more customizable tacos for delivery.