10Below Ice Cream, a New York-based rolled ice cream shop that offers its guests artfully crafted handmade desserts, is the very first of its kind in the country.
The brand offers a wide range of flavors, all of which utilize the freshest of ingredients that are rolled into delectable house-made dairy right in front of you. A few flavors include Monkey Business with fresh banana and Nutella, Cookie Monster with Oreos, I Love You a Latte with house-brewed coffee and condensed milk, and the ultra-colorful Rainbow Unicorn, which is packed with sprinkles and graham crackers.
In addition to topping its rolled ice creams off with fresh ingredients, 10Below makes its own ice cream daily by transforming liquid cream in just two minutes using an advanced cold plate technology, which also eliminates the need for added fats and emulsifiers that typical ice creams have.
10Below Ice Cream’s main location can be found in New York’s Chinatown district on Mott Street, where it is open throughout the year. Its other locations are in the city's Flushing neighborhood, East Village, and Lower East Side. The brand has also expanded to Los Angeles and Philadelphia.
Thai-Inspired Rolled Ice Cream Shops
10Below Ice Cream Serves Up a Variety of Innovative Desserts
Trend Themes
1. Rolled Ice Cream Trend - Rolled ice cream stores are utilizing innovative cold plate technology to make fresh, personalized desserts served in a unique, Instagram-friendly style.
2. Thai-inspired Desserts Trend - Consumers are looking to try new flavor combinations that innovate on traditional Thai dessert offerings.
3. Handmade Dessert Trend - There is an increased interest in desserts made with fresh, responsibly-sourced ingredients and made in front of the customer.
Industry Implications
1. Dessert Industry - Rolling ice cream shops can disrupt the traditional ice cream shop market by offering an innovative product, fresh ingredients, and personalized service.
2. Food and Beverage Industry - New restaurants and dessert shops can benefit from bringing new, innovative dessert options that appeal to consumers looking for unique experiences and flavors.
3. Technology Industry - More companies can explore the potential of using advanced cold plate technology to create fresh and customizable dessert options, potentially disrupting traditional ice cream production models.