"Support Local" is an emerging theme in the Green Movement. This diversely interpreted concept translates usually into activities and lifestyle that support the local economy - which, then, is the linchpin of local growth. In time, this should take care of the world. Theoretically.
The 100 Mile Diet is one such concept which basis itself on local support, and one for which I find support in my heart. Simply, the idea is: eat local, support local.
"Local eating" is defined by the book 100 Mile Diet ("Plenty" in USA) as eating fresh, local produce cultivated only in a 100-mile radius, wherever you are. This is the anti-thesis of what is termed as "the SUV diet" - food that has traveled hundreds of miles, been processed, preserved, and has what-nots done with it to ensure it reaches us in the wrong region, wrong season. (There's a whole philosophy behind seasonal eating.)
The book is the outcome of a year of 100-mile eating by Alisa Smith and James MacKinnon. The idea is being replicated quickly around other places - letting people go off on a treasure hunt of locally farmed products and, while on the adventure, discovering more about local seasons and the great variety of food.
Recommended!
100 Mile Diet
Local Eating for Global Change
Trend Themes
1. Support Local Economy - Disruptive innovation opportunity: Developing platforms and initiatives to connect consumers with local businesses, supporting the growth of the local economy.
2. Local Eating Movement - Disruptive innovation opportunity: Creating technologies that enable consumers to easily access and consume local, fresh produce within a 100-mile radius, promoting sustainable and healthy eating habits.
3. Seasonal Eating - Disruptive innovation opportunity: Building platforms that educate and assist consumers in understanding the benefits of and finding locally grown, seasonal food, encouraging mindful and eco-friendly eating.
Industry Implications
1. Agriculture - Disruptive innovation opportunity: Implementing innovative farming techniques and technologies to support local produce cultivation and enhance the availability of fresh, locally grown food.
2. Food Retail - Disruptive innovation opportunity: Creating platforms and services that connect local farmers and producers directly with consumers, eliminating the need for intermediaries, and promoting the sale of locally sourced products.
3. Sustainable Tourism - Disruptive innovation opportunity: Developing travel and tourism experiences that highlight local eating and seasonal food, attracting conscious travelers who prioritize supporting local economies and sustainable food systems.