According to WWF, people on average eat 5 grams of plastic weekly -- to inform the public, WWF and Grey Malaysia have created an integrated campaign titled 'Your Plastic Diet.'
The campaign seeks to visually allow viewers to understand the amount they are consuming. A plastic diet equates to a credit card a week, one dice a week, one pen a week, and a clothing hanger every three weeks. The plastics we consume daily never disappear, they simply get smaller and break down into microplastics. These microplastics are in our food, water, and air, making it unavoidable.
The effects of this plastic consumption are still unknown to us, however, it can't be safe. 'Your Plastic Diet' campaign suggests that the responsibility is not solely on the consumer, but rather on corporations and legislation to implement sustainable products. The campaign urges the public to speak up and take a stand against single-use plastic.
Anti-Plastic Consumption Campaigns
WWF and Grey Malaysia Partnered to Release 'Your Plastic Diet'
Trend Themes
1. Plastic-free Lifestyle - Creating and promoting products and services that help individuals reduce or eliminate their use of single-use plastics.
2. Sustainable Packaging - Developing innovative packaging solutions that are eco-friendly and reduce plastic waste.
3. Public Awareness Campaigns - Collaborating with organizations and governments to raise awareness about the detrimental effects of plastic consumption and promote behavior change.
Industry Implications
1. Consumer Goods - Developing and marketing plastic-free alternatives to single-use products, such as reusable containers and utensils.
2. Packaging - Investing in research and development to create sustainable packaging materials and designs that minimize plastic usage.
3. Environmental Organizations - Leading initiatives and campaigns to educate the public, influence legislation, and drive corporate responsibility towards reducing plastic consumption.