Yazoo Kids, the brand known for its popular milk drinks, is switching to cardboard cartons to promote sustainable packaging choices. The brand recognizes that this switch is reducing its environmental impact, but it is also positively impacting the health and well-being of its consumer base. Since 2008, Yazoo has eliminated 480 tonnes of sugar annually, making all of its products HFSS-compliant today.
A special recipe from Yazoo Kids uses no extra sugar or artificial sweeteners. All brand flavors, including the recently authorized chocolate variation, have the ‘Good Choice’ label, making it more straightforward for parents looking to choose healthier options for their kids.
"Sustainability is a key focus for us at FrieslandCampina so we’re proud to introduce the new eco-friendly cardboard carton packaging this autumn – another step along the road in our ambition to make 100% of our packaging recyclable or reusable by 2025, whilst also providing healthy nutrition to a growing population," said Maren Fuhrich, brand manager at FrieslandCampina.
Sustainable Cardboard Cartons
Yazoo Kids Switches from Plastic to Cardboard Packaging
Trend Themes
1. Sustainable Packaging - The trend towards sustainable packaging creates opportunities for innovation in environmentally friendly materials and production processes.
2. Healthy Food Products - The trend towards healthy food products creates opportunities for innovation in sugar-free, artificial sweetener-free, and natural ingredient-based recipes.
3. Transparency and Labeling - The trend towards transparency and labeling creates opportunities for innovation in clear and informative product labeling, such as the 'Good Choice' label on Yazoo Kids' flavors.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage sustainable packaging and healthy product trends to create new offerings that meet changing consumer preferences and expectations.
2. Packaging - The packaging industry has opportunities to develop innovative, eco-friendly materials and processes that meet the demand for sustainable packaging options.
3. Labeling and Certification - The labeling and certification industry can provide added value by offering clear and informative product labeling and certifications, like the 'Good Choice' label on Yazoo Kids' flavors.