Trying to make a point, the WWF Tiger T-Shirt shows what it is to be hunted down by poachers like the Siberian tiger. Incredibly graphic, it relies on an augmented reality to show you what it would be like to be shot.
According to Gizmodo, the WWF Tiger T-Shirt "triggers a shooting animation (complete with blood) when worn in front of a special mirror." Strategically placed in stores, it truly takes you off guard when innocently go to see how it fits.
Augmented Reality Deaths
The WWF Tiger T-Shirt Brings Awareness to the Hunted Siberian Tiger
Trend Themes
1. Augmented Reality Fashion - Fashion brands can leverage augmented reality to create unique experiences to raise awareness and show support towards important issues.
2. Guilt Marketing - Using graphic and immersive technologies to showcase serious issues can help marketers create more empathetic and engaged consumers.
3. Virtual Reality Advocacy - By using virtual reality technology in advocacy campaigns, organizations can provide an immersive and impactful experience, leading to more effective messaging and action-taking.
Industry Implications
1. Fashion - Augmented reality fashion experiences can enhance the customer journey and increase engagement while raising awareness for important issues.
2. Marketing - Incorporating guilt-inducing marketing tactics into campaigns can increase consumer engagement and awareness for social and environmental issues.
3. Advocacy - Virtual reality technologies can be used effectively by advocacy groups to provide immersive experiences and drive action around serious issues.