The World Wildlife Fund is illuminating the negative impact human's have had on nature by releasing photos that reveal what nature could have looked like had pollution and climate change not altered the environment.
To pull of this stunt, the WWF partnered with nine Instagram influencers, and digitally altered their travel photos to restore the environment to its natural state. This included repopulating deforested areas, cleaning up pollution from lakes, removing the equipment from industrial sites and adding color to the now-faded coral reefs. When the original, unaltered photos were revealed, consumers were faced with the impact that humans have had on the environment.
This initiative was launched alongside the #TooLaterGram hashtag.
Deceiving Environmental Campaigns
The World Wildlife Fund launched #TooLaterGram
Trend Themes
1. Digitally Altered Reality - There is an opportunity for businesses to use augmented reality or other digital techniques to showcase the impact of their products on the environment.
2. Influence of Social Media - Businesses can leverage social media influencers to spread awareness about environmental issues and promote sustainable practices.
3. Visual Communication for Environmental Awareness - There is a need for innovative visual communication strategies that can effectively convey the environmental consequences of human actions.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can develop campaigns that utilize digitally altered reality to raise awareness about environmental issues.
2. Travel and Tourism - The travel and tourism industry can collaborate with influencers and use augmented reality to showcase sustainable travel practices and eco-friendly destinations.
3. Digital Design and Visualization - The digital design and visualization industry can create innovative visual communication solutions to effectively convey the impact of human actions on the environment.