In recognition of World Water Day, Pantone, the recognized color brand, recently teamed up with charity: water to launch a striking water crisis campaign, dubbed 'The Color of Dirty Water.' The new initiative highlights the fact that over 771 million people across the globe do not have access to clean water, and are forced to drink the mirky water displayed in the campaign. As described by the non-profit, many communities must live with water that is mustardy yellow, milky gray, and forest green.
"Color is the ultimate communications tool. It doesn’t simply convey important information; it also has the power to create feelings and even actions," Lindsay Scheinberg, social media lead at Pantone, said in a statement. "This is why we strive to use the Pantone brand and colors to raise awareness of important issues in the world whenever we can. We’re very happy to work with charity: water to spread awareness of, and show support for, the millions of people around the world who lack basic access to clean and safe drinking water."
Charity: water is asking people to visit its website to choose a shade that represents the drinking water in their communities to help drive home the campaign's message. Through the corresponding shade, visitors can discover how the non-profit has changed the life of someone. These stories are intended to inspire visitors to become involved, starting with a donation.
Water Crisis Color Campaigns
Pantone and charity: water Launch a Impactful Water Crisis Campaign
Trend Themes
1. Color-based Awareness Campaigns - Color is becoming a powerful tool for raising awareness on important issues and can create strong emotional connections with consumers.
2. Water-related Philanthropy - Philanthropy and charity initiatives focused on access to clean water are expanding and becoming increasingly effective with creative marketing strategies.
3. Interactive Donation Drives - Interactive donation campaigns can help engage consumers and drive support for important causes, particularly when using emotionally impactful messaging and visuals.
Industry Implications
1. Nonprofit - Charity organizations focused on water-access initiatives stand to benefit from creative marketing campaigns and interactive donation drives.
2. Marketing and Advertising - Marketing agencies can leverage the power of color to create powerful and emotional ad campaigns that connect with consumers and raise awareness for important issues.
3. Design and Creative Services - Design-focused companies can use their expertise in color and visual media to aid in creating impactful campaigns and messaging for philanthropic initiatives.