In 2006, Trend Hunter first wrote about a UK ad firm that offered reverse graffiti, where you wash your ads into the environment. A year later and new firms have been inspired, plus the idea is getting more coverage.
Now, Street Advertising Services are at last offering a more legal solution to street advertising by creating images out of water. This is a spin on guerrilla marketing that is environmentally friendly and even, dare I say it, useful!
They use high-pressure cleaning machines to wash brands, logos and adverts onto dirty pavements using a giant stencil and nothing but steam and water. Brilliant!
Here was our post from 2006:
Cleanvertising / Reverse Graffiti (UPDATE)
Ads That Clean The Streets
Trend Themes
1. Reverse Graffiti - Exploring the trend of using high-pressure cleaning machines to wash brand logos and adverts onto dirty pavements, creating environmentally friendly and useful street advertising.
2. Guerrilla Marketing - Exploring the trend of unconventional marketing tactics that grab attention and engage consumers in a unique and memorable way.
3. Environmental Advertising - Exploring the trend of using eco-friendly advertising methods, such as reverse graffiti, to promote brands while minimizing environmental impact.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Develop new marketing strategies that utilize reverse graffiti and guerrilla marketing to create impactful and engaging advertisements.
2. Street Cleaning - Disruptive innovation opportunity: Introduce high-pressure cleaning machines and techniques to efficiently clean dirty pavements while incorporating brand logos and adverts, providing a dual-purpose solution.
3. Eco-friendly Products - Disruptive innovation opportunity: Create eco-friendly products specifically designed to be used in reverse graffiti advertising campaigns, catering to the growing demand for sustainable marketing methods.