Rustic is the way to go this season, and what better way is there than with the Urban Logs collection? Constructed from reclaimed wooden logs destined for a family fireplace, I think these pieces look a lot better than ash.
Designed by Ilan Dei Studio, the Urban Logs collection is completely unique (if only because no two pieces are alike). Made from redwood and whitewood, the designers suspect they will be branching out into new wood materials soon enough.
Lumbering Furniture
The Urban Logs Collection by Ilan Dei Studio
Trend Themes
1. Rustic Furniture - Disruptive innovation opportunity: Exploring new ways to incorporate reclaimed and unique materials into furniture designs.
2. Sustainable Design - Disruptive innovation opportunity: Developing eco-friendly manufacturing processes and using reclaimed materials to create furniture with a smaller environmental footprint.
3. Customization - Disruptive innovation opportunity: Offering personalized options for customers to select the specific wood materials and finishes for their furniture pieces.
Industry Implications
1. Furniture Manufacturing - Disruptive innovation opportunity: Implementing sustainable practices and embracing the use of reclaimed materials to create unique and eco-friendly furniture designs.
2. Home Decor - Disruptive innovation opportunity: Introducing rustic furniture collections that cater to the growing demand for sustainable and one-of-a-kind pieces.
3. Interior Design - Disruptive innovation opportunity: Collaborating with furniture designers to create customized and environmentally conscious solutions for clients seeking rustic aesthetics.