Marine organization Parley for the Oceans and beer brand Corona embark on a sustainable project that boasts upcycled glasses. The 'Clean Waves' initiative seeks to promote active ecological consciousness through the reuse of plastic from the ocean and its implementation into consumer products. This is yet another sustainable adventure by Parley for the Ocean — an organization which is well-known for its advocacy for eco-friendly materials and innovations within the design and fashion industry.
The upcycled glasses are made in Italy with low-quality types of plastic waste and "new forms of upcycled marine debris." The Parley for the Oceans x Corona collaboration boasts three colorways of its eyewear and a limited edition of 100 each. Additionally, the companies report that for each pair of upcycled glasses sold, they will commit to protecting a new island.
Fundraising Upcycled Glasses
Parley for the Oceans & Corona Collaborate on an Eco-Friendly Project
Trend Themes
1. Sustainable Fashion - Companies can explore eco-friendly materials and upcycling to create sustainable fashion products.
2. Plastic Waste Upcycling - Businesses can invest in upcycling plastic waste to produce new consumer products such as glasses or bags.
3. Eco-conscious Consumerism - There is a growing trend towards eco-conscious consumerism, and companies can capitalize on this by creating products made from sustainable materials and processes.
Industry Implications
1. Fashion - The fashion industry can incorporate upcycling and sustainable materials into their productions to add value and promote eco-friendly practices.
2. Consumer Goods - Companies in the consumer goods industry can explore upcycling waste materials to create eco-friendly products, thereby reducing environmental impact.
3. Environmental Conservation - Organizations focused on environmental conservation can collaborate with businesses and implement sustainable projects to generate funding for their cause.