In an effort to get more people reading, people in Brazil can use books as a train pass with the Ticket Books campaign. Created in collaboration with book publishing firm L & PM Editores and transportation company Via Quatro, the reading initiative was conceived by Agencia Africa. The promotion involves pocket-sized books that double as subway tickets.
The Ticket Books are available at subway station turnstiles. Each book acted as a train pass for ten rides. One book can be recharged online for more rides, or given to a friend to spread the literary love.
This is certainly a practical way to promote reading, especially for commuters or students who rely on public transit to get to school.
Subway Reading Initiatives
Each Book Acts as a Ten Ride Train Pass to Promote Reading in Brazil
Trend Themes
1. Subway Reading Initiatives - Using books as train passes to promote reading in public transportation.
2. Ticket Books Campaign - Creating pocket-sized books that double as subway tickets to encourage reading.
3. Literary Love Promotions - Recharging books online for more rides or sharing them with friends to spread the love of reading.
Industry Implications
1. Publishing - Innovative publishing companies can explore partnerships with transportation companies to create dual-purpose books that promote reading.
2. Transportation - Public transportation companies can collaborate with publishing firms to offer unique incentives for passengers through reading initiatives like using books as train passes.
3. Education - Schools and educational institutions can incorporate the Ticket Books campaign to encourage reading and make it more accessible for students who rely on public transit to get to school.