Tomas Kauneckas is a popular Lithuanian fashion and advertising photographer. His series ‘Don’t Play With Water’ is aimed at making an impact on society's view on water consumption.
His sinister images include a bloody dinner scene and some not so friendly gunfire in the bedroom. His deadly themes and catastrophic exaggerations lend perfectly to the shock value of his photos. Take a look at all of these fantastic Tomas Kauneckas images, as he aims to spark an environmental discussion on water supply.
Bloody Water Gun Fights
Photographer Tomas Kauneckas Takes Water Wastage Seriously
Trend Themes
1. Water Conservation Awareness - Disruptive innovation opportunity: Develop technology or campaigns that raise awareness about water conservation and encourage behavior change.
2. Creative Shock Value Advertising - Disruptive innovation opportunity: Explore controversial or unconventional advertising techniques to grab attention and start important conversations.
3. Environmental Messaging Through Art - Disruptive innovation opportunity: Combine art and environmental messaging to convey important issues in a visually compelling and thought-provoking way.
Industry Implications
1. Photography - Disruptive innovation opportunity: Use photography as a powerful medium to raise awareness about social and environmental issues.
2. Fashion - Disruptive innovation opportunity: Integrate sustainability and water conservation principles into the fashion industry's practices, designs, and messaging.
3. Advertising - Disruptive innovation opportunity: Find innovative ways to create impactful advertisements that address pressing environmental concerns such as water wastage.