Montreal's ORAKI, a brand synonymous with eco-conscious activewear, is expanding its reach with the launch of The DAILY Collection. Designed for the modern woman on the go, The DAILY offers a curated selection of adaptable wardrobe essentials that seamlessly transition from work to errands, prioritizing both comfort and style.
Crafted with sustainability in mind, the collection builds upon ORAKI's success with their popular Ecomove leggings. The hero piece, the Ecoversa Pant, marks ORAKI's foray into straight-leg styles. Combining the beloved comfort and feel of the Ecomove leggings with a classic pant silhouette, the Ecoversa Pant offers a versatile option for everyday wear.
The DAILY Collection extends beyond pants, offering a range of essential T-shirts and jackets designed for effortless mixing and matching. Existing fans of the Ecomove leggings will be thrilled to find new styles within the collection, including the Ecomove APEX leggings, engineered to sculpt and enhance with a flattering silhouette.
Launching on March 21st, 2024 at 12 PM EDT, The DAILY Collection empowers women to navigate their busy lives with confidence and comfort, all while staying true to ORAKI's commitment to sustainability.
Montreal-Based Activewear
ORAKI Unveils The DAILY Collection: Sustainable Staples for Every Woman
Trend Themes
1. Sustainable Activewear Innovation - Expanding beyond popular styles like Ecomove leggings, ORAKI introduces the versatile Ecoversa Pant for modern women seeking eco-conscious activewear options.
2. Adaptable Wardrobe Essentials - The DAILY Collection by ORAKI offers curated essentials that seamlessly transition from work to errands, catering to the increasing demand for versatile and stylish wardrobe items.
3. Empowering Busy Women - ORAKI's launch of The DAILY Collection on March 21st, 2024, empowers women to confidently navigate their busy lives without compromising on comfort or sustainability.
Industry Implications
1. Sustainable Fashion Industry - The sustainable fashion industry has opportunities for brands to innovate by designing versatile, eco-conscious activewear collections like ORAKI's The DAILY Collection.
2. Retail Industry - In the retail industry, there is a growing demand for adaptable wardrobe essentials that offer both comfort and style, presenting opportunities for brands to meet evolving consumer preferences.
3. Women's Activewear Market - The women's activewear market presents opportunities for brands to empower busy women with functional and stylish clothing options like ORAKI's sustainable DAILY Collection.