The Climate Crisis Font can be adjusted on a sliding scale to reflect the rate of climate change.
The interactive and sobering typography project comes from Finnish newspaper Helsingin Sanomat and agency partner TBWAHelsinki. Free to download, the font can be made large or small to correspond with Arctic Sea Data from1979 to 2019 and with IPCC’s predictions for the rate of change by 2050. The end result demonstrates a terrifying look at the quickly declining state of our planet.
Using the year 1979 as a starting point, consumers can see as the font shrinks to nearly nothing as the years pass. The newspaper used the font in a series of articles regarding the urgency of global warming.
Climate Crisis Fonts
The Climate Crisis Font Was Made to Represent Real Arctic Sea Data
Trend Themes
1. Climate Crisis Typography - Designing typography and fonts to reflect the severity and impact of climate change.
2. Interactive Data Visualization - Developing interactive tools to help users visualize the effects of climate change based on real-time data
3. Designing for Climate Action - Using design to encourage behavioral changes and promote collective action towards climate solutions.
Industry Implications
1. Design - New font and typography design opportunities that reflect the climate crisis and its implications.
2. Data Visualization - Opportunities for data visualization companies to develop innovative tools to help users understand climate change data.
3. Publishing - Opportunities for publishers to incorporate interactive tools, such as climate crisis typography, into their content to increase engagement and inform readers about climate change.