Taking a car to work or school has become a lazy little habit that many people need not practice. These Sustrans ads encourage the public to carefully consider its transportation options, weighing in exercise and the environment as significant factors in choosing a means of conveyance.
The Bray Leino advertising agency of Bristol, UK, has designed these three prints with an attempt to create a visual and verbal play inspired by street signage in a way that comments on transit decisions. One of the Sustrans ads manipulates a traffic crossing reminder that bicycles should be dismounted, but extends it to welcome the passing of walkers, runners and basketball dribblers as well. Another pictures a bicycle lane along the front path of a residential home, labeled the "fast track to school."
Active Commuting Campaigns
These Sustrans Ads Encourage Sporty Means of Transport
Trend Themes
1. Active Commuting - Opportunity for businesses to innovate and provide products or services that support active ways of getting to work or school.
2. Environmentally-friendly Transportation - Disruptive innovation potential for industries to develop greener transportation options, such as electric bikes or scooter sharing services.
3. Creative Advertising in Transportation - Innovative opportunities for advertising agencies to design visually striking campaigns that promote alternative means of transport.
Industry Implications
1. Transportation - Potential for disruptive innovation in the transportation industry to create more active and sustainable alternatives to car commuting.
2. Sports and Fitness - Opportunities for businesses in the sports and fitness industry to offer products or services that promote active commuting, such as sportswear or fitness apps specifically tailored for active transportation.
3. Advertising and Marketing - Disruptive innovation potential for advertising agencies to create innovative campaigns that encourage active commuting and promote sustainability.