Soorty has introduced the Soorty Regenagri Initiative (SRI) in collaboration with the Rural Education & Economic Development Society (REEDS), marking a significant step towards a more sustainable textile industry in Pakistan. This initiative aims to revitalize agricultural ecosystems through regenerative farming, prioritizing soil health, climate resilience, and long-term sustainability.
By partnering with over 1100 small-scale farmers and providing training in regenerative farming practices, SRI aims to foster environmental benefits and long-term prosperity through enhancing soil health, conserving biodiversity, reducing chemical dependency, and promoting water conservation.
Soorty's sustainable textile industry initiative also has an empowering effect on female farmers as the brand ensures widespread and equitable distribution of benefits. Additionally, through a sophisticated digital framework, SRI enhances transparency and traceability in the textile supply chain, allowing customers to trace the journey of cotton from seed to fabric.
Sustainable Textile Industry Practice
Soorty Introduces the Soorty Regenagri Initiative (SRI)
Trend Themes
1. Regenerative Farming Practices - Exploring regenerative farming practices to enhance soil health and promote environmental benefits.
2. Empowering Female Farmers - Advancing initiatives that empower female farmers and ensure equitable distribution of benefits.
3. Digital Traceability in Supply Chain - Leveraging digital frameworks to enhance transparency and traceability in the textile supply chain.
Industry Implications
1. Textile Manufacturing - Implementing sustainable practices in textile manufacturing to prioritize soil health and climate resilience.
2. Agricultural Technology - Driving innovation in agricultural technology to support regenerative farming practices and reduce chemical dependency.
3. Supply Chain Management - Incorporating digital traceability solutions in supply chain management to enable customers to trace product origins.